עיתונות

26 ינואר, 2017

IS SEKINDO THE BEST MOBILE VIDEO PLATFORM?

With an impressive eCPM (effective cost per mile) to back up their product, Sekindo has made unprecedented strides in the mobile advertising realm. But let’s walk it back for those less familiar with the concept of eCPM.

(Twistity)

23 נובמבר, 2016

Learn From the Best: What Ansel Adams and Annie Leibovitz Can Teach us About Marketing

Leading adtech company Sekindo, below, utilizes portraits on their home page design to attract the human eye and bring about an instant connection between the viewer and the employees. This, in turn, brings about a connection between potential customers and the company. Most notably, the three co-founders’ portraits are prominently displayed, a tactic that has proven to bring about higher conversions by highlighting the legitimacy of the company.

(The Daily Egg)

18 נובמבר, 2016

Meet Sekindo: A Digital Platform That’s Going From Strength To Strength

What makes Sekindo an industry leader is its technology’s ability to meet any digital advertiser’s requirements. Whether they wish to launch a video, cell phone or display campaign, Sekindo’s technology can adjust – and perform – accordingly.

(Scribol)

18 נובמבר, 2016

Header Bidding Companies for Optimizing Your Ad Campaigns

Over the past year or so, Header Bidding has gone from being an industry buzzword thrown around in the conference rooms of ad tech startups to a tool that most medium and large publishers are actively using or at least experimenting with.

(ADPUSHUP BLOG)

15 אוקטובר, 2016

The Right (And Wrong) Way To Harness Your Company’s Underdog Status

Everyone loves an underdog—the person or group that’s expected to lose but somehow manages to pull through. For startups and small companies taking on big competitors, underdog status can be an asset…

(Fast Company)

15 אוקטובר, 2016

What Elon Musk Would Say About Today’s Ad Tech

Tesla’s famous non-advertising strategy outperforms the biggest brand names’ multi-million dollar marketing campaigns. This is largely because Elon Musk, a pioneer in sustainable energy and the commercial space movement, has, in becoming a tech icon, also become a walking advertisement for his various companies.

(Mobile Advertising Watch)

07 אוקטובר, 2016

What Elon Musk Would Say About Today’s Ad Tech

Tesla’s famous non-advertising strategy outperforms the biggest brand names’ multi-million dollar marketing campaigns. This is largely because Elon Musk, a pioneer in sustainable energy and the commercial space movement, has, in becoming a tech icon, also become a walking advertisement for his various companies.

(Mobile Advertising Watch)

29 בספטמבר, 2016

How Brands Tap Into Emotional Marketing to Win Business

Even though we consider ourselves logical and modern human beings, the majority of our decisions are made by the ancient, instinctive subconscious part of our brains, sometimes referred to as our “reptilian brain.”

(Instapage)

6 בספטמבר, 2016

Video advertising will also go mobile

Digital advertising is growing worldwide, in the US in particular, and is taking an ever-growing chunk out of the overall advertising pie. In Britain, digital advertising became the leading advertising platform for the first time in 2015. The main growth engine in digital advertising is video advertising.

(Ynetnews)

6 בספטמבר, 2016

4 Most Reliable and Profitable Ad Tech Networks Publishers Should Know About

Over the past decade, the publishing world has gone through some major changes that have revolutionized the industry forever. As more online consumers are demanding free content, publishers need to keep up, stay relevant, offer the same high-quality content, all while earning revenue.

(The Huffington Post)

28 ביולי, 2016

Israel’s Unadvertised Success in Adtech

As video becomes the most used way of absorbing media, Sekindo’s speciality in video advertising sets it apart from other agencies. By using its in-house technology and complex algorithms, rather than using another company’s’ existing technology, Sekindo creates a more natural form of advertising.

(The Times Of Israel)

21 ביולי, 2016

Tech Talk: Online advertising is the hottest new trend

As a part of Universal McCann, Sekindo owns premium demand and the most cost-effective, largest reach in more than 500 direct publisher relationships.

(The Jerusalem Post)

12 ביולי, 2016

Understanding the Power of Visual Advertising

If you believe going visual gets the job done, then you need an advertising platform like Sekindo. It is a comprehensive platform that’s specifically designed to help marketers with robust visual advertising.

(Tech Guru Daily)

4 ביולי, 2016

Sekindo’s Digital Advertising Platform Tackles All Media, Making It a Complete Ad Tech Solution for Publishers and Advertisers Alike

Sekindo has developed its own network technology for web and mobile, as well as an advanced algorithm, thus creating a solid technological infrastructure that serves all platforms across web, mobile, and video.

(Ad Tech Daily)

24 ביוני, 2016

Sekindo Makes Digital Advertising Easy with All Media

Advertisers are being pushed to find a publishing platform that fits all different platforms. Sekindo surely delivers this, with its proprietary platform, that helps publishers monetize any type of digital content

(TECH.CO)

1 ביוני, 2016

Sekindo Expands Its AdTech Operations to the U.S. with the Opening of a New York Office and Key Hires

Sekindo (www.sekindo.com), a digital platform for online video, display, and mobile advertising, officially announces the opening of a New York office for the first time. Additionally, seasoned AdTech executive Michael Farber will be joining the company in the New York office as Vice President of US Media

(Yahoo Finance)

23 במאי, 2016

נוגסת בתפוח: יוניברסל מקאן דיגיטל פותחת סניף של סקינדו בניו-יורק

לחברת הפרופרמנס סקינדו למעלה מ-6 מיליארד חשיפות פרסום בחודש בפלטפורמות דיגיטליות ומחזור של יותר מ-200 מיליון שקל בשנה

(גלובס)

6 במאי, 2016

How One Company is Trying to Solve the Display Ad Problem

Sekindo’s platform aims to take into account every aspect of advertising subjects for the video publisher, so that issues such as video size and the differentiation of pre-rolls versus in-banner ads isn’t something the publisher needs to deal with. However, an issue that companies such as Sekindo may face in the future is the ever changing landscape of the mobile world. Programmers must stay up to date with all the different formats that are created, as new types of video content are created daily.

(BestTechie)

7 באפריל, 2015

Ad Network Review on Sekindo

One of MonetizeMore’s Best Ad Network’s of 2015, Sekindo, is slowly making itself known in the industry for delivering high CPM rates, high fill rates, and a programmatic approach to optimization.
Established in 2006, Google certified, IAB compliant and ComScore validated, they’ve steadily grown with a variety of ad format offerings: banners, pop-ups, text, affiliate links, and rich media (for both for websites and smartphone applications alike). Just recently they’ve also made themselves available in mobile.

(Monetizemore)

10 במרץ, 2015

We are one of the Top 10 Best Ad Networks of 2015 for Publishers!

Sekindo monetizes 300×250 desktop ad units at 100% fill particularly on Tier 1 geos (US, UK, CA, AU) and CPMs are potentially good if given enough volume to optimize. The interface is very intuitive and offers granular reporting — in fact, even hourly reports are available. The account managers are very proactive and responsive. Every tag is geo targeted, which means there is a separate ad tag for every geo which is pretty easy to traffick via DFP.

(Monetizemore)